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DifferenceMakers, Ltd.

The Toolbox Essential Leadership Training Video Series

The Toolbox Essential Leadership Training Series
Product Support:

Make Magnificent Posters That Work!

(Communication: The Vitality of an Organization)

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Taught by Gene Nye & Mike Smith

SPECIAL NOTE: This video log was generated to accompany the original VHS release of this program. The DVD index will differ, however the program content remains the same.

Video Log - Highlights (TIMER STARTS AT BEGINNING)
APPROX. TIME DESCRIPTION
00:00
 Series introduction with Mike Smith
01:38

WSIC ("Why Should I Care?")
02:28
 Getting more people involved
02:56

Changing the name of your Publicity Committee to Marketing Committee / target marketing

03:39
 5 common components of targeted marketing pieces
05:15
 Mike's first poster
05:50

Mike introduces Gene Nye

06:14

7 things to make an effective poster

07:03

Poster Design Form (PDF, 17KB)
07:35
 Organize the elements with a layout/thumbnail (mini poster)
08:11
 Working with a layout
10:33
 Surfaces - recap
12:20
 Tools (markers, rollers)
15:10
 The basic strokes - special tips
16:24

The basic shapes

16:41
 Using the shapes
17:16

Alphabets (type styles/fonts)

18:46

Readability tips

19:55
 Reviewing Mike's poster
20:21
 Adding emphasis
22:26
 Using clipart
23:32
 Best places to display your posters
25:06
 Fasteners and hanging posters
28:00
 Workshop recap
Additional Information
30:48
 Message for the facilitator
33:00
 More target audience discussion (advertising vs. marketing)
34:10
 More on thumbnails
34:28
 More on eyeline
35:22
 More on using guidelines and templates
37:00
 No poster party!

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